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Hyundai offers gas incentive plan

Last summer, when gas prices were pushing above $4 a gallon, Chrysler tried to cash in and move some metal by offering a guaranteed gas price of $2.99 for three years. But that plan crashed when the price of gas plummeted. Now, Hyundai is ready to give that marketing spiff another spin.

Hyundai plots brave new MPV future

By Jed Maxwell Motor Industry 24 October 2008 09:00 Hyundai’s president believes his firm’s future lies in MPVs and more derivatives of its existing models. Kun-Hee Ahn, chief of the Korean firm’s European operation said: 'The world is currently a very unfriendly place for SUVs. For us the future has two directions.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.