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Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

Dinamica's microfiber range showcases the latest color, design and material innovations

Dinamica Established 1997 Number of employees 50 (five designers) Global headquarters Gorizia, Italy Contact b.terraneo@dinamicamiko.it Website www.dinamicamiko.com "We are a young, dynamic company and have increased our automotive activities significantly over the last five years," says marketing manager Benedetta Terraneo. "We started off in the US, but now also collaborate with the biggest OEMs in Europe, Brazil, Asia and Australia, working with their designers to create new automotive applications for our Dinamica microfiber range." Each year, the company creates an automotive collection to showcase the latest color, design and material innovations. The 2013 collection – called ‘Essence' – launched in May, and focused on inspiring new possibilities for automotive interior trimming through the use of five natural elements.

Highway Code braking distances questioned

THE ACCURACY of facts and figures in the Highway Code has been called into question after research by the RAC showed that many drivers underestimate official stopping distances. As part of the organisation's Report on Motoring 2014, drivers were asked to identify the Highway Code's stated stopping distances from different speeds, but the majority “seriously underestimated” the figures. However, a separate survey by Right Driver of 1,000 Advanced Driving Instructors (ADIs) revealed that the vast majority strongly believe that the official braking distances have become irrelevant and should be updated.