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College Exhibition: Royal College of Art Show 2007

The Royal College of Art's annual post graduate degree show had a new name and a new venue this year. Held for the first time in a large pavilion tent in Kensington Gardens, directly opposite the main Royal College of Art building, 'The Great Exhibition' commemorates the 150th birthday of the South Kensington cultural and educational institutions. Car Design News caught up with a few of the 18 Vehicle Design graduates at a private viewing on June 14th.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.