Mitsubishi Outlander Passenger Side Rear Quarter Window Trim Interior 2013-2015 on 2040-parts.com

Companies work with racing technology to improve child safety seats

The same technology that saved IndyCar driver Simona De Silvestro from serious injury in a recent crash at the Indianapolis Motor Speedway might soon be helping protect children in car seats. Dorel Juvenile Group, a car-seat manufacturer, is partnering with racing-product developers at Bald Spot Sports to use cockpit material that insulates racers from crashes in child-safety technology. Dorel makes child-safety items under brand names such as Safety 1st and Cosco.

Suzuki refreshes Swift with five-door Sport and 4x4 model

Suzuki is offering its cracking little warm hatch, the Swift Sport, with five doors for 2013. The family-friendly model shares its powertrain with the three-door Swift CAR ran (and loved) as a long termer last year – that means a naturally aspirated, 1.6-litre engine good for 134bhp, a six-speed manual gearbox and 0-62mph in 8.7sec. Suzuki says it expects one-third of Swift Sport customers to opt for the five-door model – sales have so far averaged 1200 a year in the UK.

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.