Mitsubishi Toppo Bj 1999 Radiator Grille [0b10400] on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Honda Civic Si gets a bigger engine for 2012

Honda is dropping a larger, 2.4-liter four-cylinder engine into the Si versions of the redesigned Civic coupe and sedan, which go on sale this spring. The Civic Si powertrain also gets a new six-speed manual transmission. Honda on Thursday said it anticipates that the 2.4-liter engine will be rated at 200 hp.

Report: Fiat-Chrysler could cut Dodge

Fiat-Chrysler could move into 2016 without the Dodge brand, according to a report from Wards Automotive. While the company has plans to integrate Fiat platforms into Chrysler, Ram and Jeep products, Wards reports that Dodge’s lineup is thinning. The midsize Dodge Avenger sedan will not be replaced when its production ends early next year, and two other Dodge products are expected to move to the Chrysler brand or be discontinued.