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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Road Safety Charity Says Casualties Increase In 20mph Zones

IN A potential blow to the current thinking by road safety campaigners, the number of serious accidents on 20mph roads increased by over a quarter (26 per cent) last year. That’s according to analysis of government data by road safety charity, Institute of Advanced Motorists. Slight accidents on 20mph roads increased by 17 per cent.However, in the same year, there was a decrease in the number of serious and slight accidents on 30mph roads and 40 mph roads.

Chrysler to build smaller version of Pentastar V6

The Chrysler Group plans to produce a smaller version of its 3.6-liter Pentastar V6 engine, likely at a plant in suburban Detroit, according to a union official and a source familiar with the project. The new 3.2-liter Pentastar V6 is set to debut in the replacement for the Jeep Liberty, the union official said. Chrysler-Fiat CEO Sergio Marchionne has said the Liberty successor will be introduced in January at the 2013 Detroit auto show.