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Fiat 500C Prices announced – and the UK gets it first!

Fiat has announced UK Car Prices for the 500C - and the UK is the first in Europe to get the 500C [ad#ad-1] Fiat, on something of a roll at the moment, revealed the latest version of the terrific Fiat 500 – the convertible Fiat 500C – at the Geneva Motor Show earlier this month, and has now revealed prices for the UK. The Fiat 500C will be on the roads by the Summer in the UK – ahead of anywhere in Europe, including Italy – and will no doubt prove to be as successful as its tin-topped siblings. Starting point for the 500C is £11,300, rising to £14,100 for the high-spec ‘Lounge’ version.

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Volkswagen's de'Silva aims for positive influence on Porsche styling

Volkswagen Group design director Walter de'Silva hopes to add "something positive" to the design of Porsche's new models, beginning with the Cajun SUV. Porsche AG is set to become Volkswagen AG's 10th brand and Porsche design director Michael Mauer now reports to de'Silva, along with the heads of the styling centers of the other VW group brands such as Skoda, Seat, Bentley and Lamborghini. De'Silva said he has just started working with Mauer and their relationship is off to a good start.