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UK new car registrations: 20 months of growth

The Society of Motor Manufacturers and Traders (SMMT) has once again increased its new car forecast for 2013. The news comes off the back of the 20th consecutive month of growth, with new car registrations up 4% in October. Last month’s total of 157,314 registrations brings the total to 1,952,238 in 2013 so far, leading the SMMT to up its forecast from 2.22 million to 2.25 million.

Stop-Start Freelander on the way

Land Rover has announced that it will be introducing stop-start technology on its Freelander range from May 2009, thus saving around 8% on the Co2 emissions, and taking the Freelander down a group on VED, which should help move a few more Freelanders off forecourts next year. The technology for the stop-start was developed in-house, with a new engine management system coming from Bosch and an uprated starter from Denso. The stop-start option will be available on the 2.2 TD4, which accounts for nearly half of UK sales.

Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.