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Mazda design chief Ikuo Maeda brings new meaning to zoom-zoom

Ikuo Maeda, the new design chief at Mazda Motor Corp., earned the nickname "Speedy" for his lead-footed driving on the race course and off. He may be the only standing auto executive to have had his license revoked--twice. It's only natural then that Maeda, who took the design reins last April, views himself as the rightful guardian of Mazda's zoom-zoom brand heritage.

Mini Yours: 'When personalization becomes art'

The Mini, in both British Leyland and BMW formats, has always been famous for its limitless personalization options. From fluffy dice around the mirror to Union Jack roofs and beyond, there is no route that hasn't been explored with the cheeky city car. BMW embraced this idea when it reinvented the Mini back in 200X.

Shoppers hit the mall, test-drive a Fiat

The showroom for Indiana's first Fiat dealership sits next to a Johnny Rockets restaurant and across from the children's play area in the Greenwood Park Mall in Reenwood, Ind. O'Brien Fiat's indoor Fiat Studio surprised passer-by Kyle Roberts of Franklin, Ind.: "I haven't really seen a car dealership in a mall before," says Roberts, who went into the store with his wife, Mandy, to look at the four Fiat 500s on display. Would Roberts consider buying one of the cars?