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It’s the BMW 7-Series ‘Horse Edition’ to celebrate China’s Year of the Horse

The BMW 7-Series Horse Edition (pictured) heading for the 2014 Beijing Motor Show China is a huge car market for premium brand, so with the Beijing Motor Show on the way we’ll no doubt be seeing a raft of China Specials revealed as car makers seek to appeal to China’s still deep-pocketed buyers. Cars like the Ferrari 458 Italia China Special Edition, Audi R8 China Edition, Porsche 911 Turbo S China 10th Anniversary Edition and Aston Martin’s ‘Dragon 88′ special editions of the DBS Volante, Virage Coupe and V8 Vantage S Coupe are just a few of the China Specials Western car makers have bolted together to tempt the Chinese to part with their cash. Now we have another with the BMW 7-Series Horse Edition, which might sound like a special edition Land Rover Discovery but which is in fact a titivated 7-Series to celebrate the Year of the Horse.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

BMW to expand Mini lineup, looks at second assembly plant

BMW said it will increase Mini's model lineup to up to 10 vehicles while boosting the brand's production capacity in the U.K. and at a new contract manufacturing site, likely to be in the Netherlands. BMW will invest $388 million in its U.K.