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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Audi Insurance – cheaper than BMW or Mercedes

The Audi Range - cheaper to insure Every edge helps, and no one knows that better than Audi. They’ve become masters at finding value where other car makers didn’t even see an opportunity, much less explore it. And their marketing – although understated (on the whole) – is always bang on message and consistent.

Czech Car Maker Offers A Vision Of Its Future

SKODA has long since cast off its budget car image, but just in case you remain on the fence regarding the Czech firm’s premium market aspirations, it’s revealed a smart new concept car ahead of the Geneva Motor Show, called the VisionC. The five-door ‘coupe’ is said to be positioned in-between existing Octavia and Superb models, and has clearly been influenced by cars such as Audi’s A7 – another large, premium coupe-like model. As Skoda continues to grab a larger share of the market it’s also keen to steal buyers from existing firms selling ‘affordable premium’ models.