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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Race2Recovery gets set for second Dakar Rally

Race2Recovery, a rally-raid team filled mostly with disabled veterans, is headed to its second Dakar Rally in two years. The team took its two Defender-based Wildcat rally trucks, one T4 competition truck, one T5 support truck and two Land Rover Discovery (LR4 in the U.S.) support vehicles to the Le Havre port in France for scrutineering. Then they joined 650 other competitors in loading the ships bound for South America.

Lamborghini Aventador Roadster takes to the air(strip)

Lamborghini kicked off its 10-day Aventador LP700-4 Roadster media launch and dealer-education program on Monday, and it started off with a bang. Actually, with a roar. Five new Lamborghini Aventador LP700-4 Roadsters took to the south runway of one of the busiest United States airports for a photo shoot, some video and some fun.