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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Used cars 'getting cheaper'

CONSUMERS holding on to their motor for longer are driving down the cost of used cars, according to new research. The average price for a second-hand car in July-September 2011 was £8,870 - a 2.4% decline compared with the same period a year ago, according to the Auto Trader company. It is the first time the price has dipped below £9,000 since the company started tracking the market in January 2010.

Coventry University students prepare for the MA Design Degree Show

MA students from England's Coventry University Automotive Design course are preparing for their annual degree exhibition. This year's Show, entitled '15' will present fifteen students work from the fifteen month course in the new Coventry Transport Museum in the centre of the city.   The projects on show cover the full spectrum of vehicle concepts ranging from a luxury car inspired by Chanel perfume to a future proposal for a New York taxi and students have taken a wide variety of starting points for their project research.