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The £1300 car

By Tim Pollard Motoring Issues 09 January 2008 12:21 One of the most intriguing cars of the year will be unveiled later this week: the Tata one-lakh car that could redefine budget transport for the masses. The £1300 bargain will be launched at the New Delhi Auto Show amid an anticipated media storm. Tata hopes to mobilise India with the one-lakh car, named after the Indian shorthand for 100,000 rupees, the equivalent £1300.

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

LTU Inaugural Transportation Design Show

On Thursday 8 May 2008, Lawrence Technological University (LTU) celebrated their Inaugural Transportation Design Freshmen Show at the school's campus in Southfield, Michigan. The Inaugural Show - sponsored Ford Motor Company - exhibited projects completed in a course of a single semester (15 weeks) from sketch to model by six freshman students. The brief was to develop a vehicle concept that utilized Ford's small vehicle platform in order to address environmental issues while attracting new customers.