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LaFerrari commanding £1 MILLION premium – and the McLaren P1 and Porsche 918 Spyder attracting premiums too

LaFerrari commanding £1 MILLION premium Being at the top of the new owners list for a very desirable, and scarce, car can yield big benefits, and none more so recently than for Ferrari’s hypercar – the LaFerrari. Oracle Finance has been busy looking at the premiums being charged for desirable cars (and, presumably, willing to finance to premium too) and have discovered that those not on Ferrari’s VIP list – and therefore not invited to buy a LaFerrari from Maranello – are willing to pay a premium of £1 million to get their hands on Ferrari’s replacement for the Enzo. But it’s not just LaFerrari that’s commanding hefty premiums.

Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Concept Car of the Week: Toyota EX-1 (1969)

Back in the 60s, Toyota launched a few iconic sports cars such as the 800 and the gorgeous 2000 GT. Not happy to have created automotive perfection with the latter, the Japanese brand went on to explore even more extravagant shapes and unveiled the first of the EX concepts series in 1969. While its bold lines are truly Japanese, the EX-1 looked like the missing link between the fast silhouette of a 1967 Maserati Ghibli and the hairy-chested heft of a Dodge Challenger.