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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Corvette Stingray wins North American Car of the Year

The 2014 Detroit Motor Show has got off to a cracking start for General Motors, with the company winning TWO top North American awards. With the new Chevrolet Corvette Stingray scooping the North American Car of the Year award, and the Chevrolet Silverado bringing home the Truck of the Year honour, it’s the first time GM has swept the board since 2007. New 2014 Chevrolet Corvette Stingray in pictures at Detroit Motor Show The best new cars coming in 2014: Chevrolet C7 Corvette Stingray The awards – which are based on the thoughts of a panel of automotive critics – are amongst the most respected in the industry and are said to have a direct influence on a car’s fortunes.

2013 SEAT Leon leaks out

The 2013 SEAT Leon – SEAT’s take on the new VW Golf and Audi A3 – has leaked out ahead of the official reveal. As has become the norm, we have photos of the 2013 SEAT Leon leaked out well ahead of its public debut at the Paris Motor Show in September and before SEAT has had a chance to delight us all directly. A very toned down version of the SEAT IBE Concept we saw at Geneva in 2010 and based on the VW group MQB platform that underpins the new VW Golf and Audi A3, the new SEAT Leon is the third generation of SEAT’s take on the Golf.