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Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

McLaren P1 GTR OFFICIALLY previewed – debuts at Pebble Beach Concours d’Elegance

The McLaren P1 GTR (pictured) will debut at Pebble Beach 2014 We learnt last month that McLaren had decided to produce a P1 for the track – a la the Ferrari FXX programme – and in the process revive the GTR moniker from the iconic McLaren F1 GTR to create the new McLaren P1 GTR. Now McLaren are previewing the debut of the P1 GTR at next month’s Pebble Beach Concours d’Elegance with a  design sketch of the P1 GTR ahead of its real life reveal in California. Following in the giant steps of the F1 GTR – and those of the road-going P1 – will be no easy task, but what’s on offer certainly offers lots of promise.

Government Urges Passengers To 'Speak Up' To Halt Drink-Drivers

IN A bid to prevent drunk drivers from taking the wheel the Government is encouraging passengers to speak up to help reduce the risk of any serious consequences. This advice comes from Transport Minister Robert Goodwill, following a survey showing a quarter of those who had been in a car with an over-the-limit driver had been too embarrassed to act. As part of a new THINK!