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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Vauxhall Ampera price cut by £3,500

The Vauxhall Ampera (pictured) drops in price by £3500 Although we still feel the range-extender is the right way for car makers to go to get the car buying public to accept EVs, the range-extender Vauxhall Ampera has not exactly been a runaway success. Despite Vauxhall offering potential Ampera buyers the option of trying it for 30 days and handing it back if they don’t like it, the Ampera has failed miserably to sell in any sort of volume. So, with new competition on the way from the range-extender BMW i3, Vauxhall are taking drastic action to try and tempt buyers in to the Ampera and are slashing prices by £3,500.

BMW X4 confirmed – one more time

It was always going to be on the cards after the unexpected success of the X6, but the birth of the BMW X4 – a coupé version of the new X3 – has been the subject of endless rumours, almost since the X6 started to sell in unexpected numbers. We reported as far back as April 2010 that BMW were close to deciding an X4 was a no brainer; after all, with a lot of the world ‘downsizing’ their transport, a smaller X6 should be a seller. By this time last year we heard that BMW had already made the decision and we had it on good authority that the X4 was confirmed and signed-off and would be heading to showrooms by 2013.