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BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

New 2015 Skoda Fabia PROPERLY revealed – debuts at 2014 Paris Motor Show

The new Skoda Fabia (pictured) has been revealed The new Skoda Fabia tease started in July and now, ahead of a reveal at the Paris Motor Show in October, Skoda has taken the wraps off the new Fabia. The new Fabia is based on the new VW Polo and grows by a substantial 90mm in width – with all the additional interior elbow room that offers – and drops by 30mm in height, both of which conspire to make the new Fabia look wider, lower and more purposeful. With influences from the Vision C Concept, the new Fabia gets a contoured bonnet and a grill edged in chrome, wide-set fogs, a heightened waistline for added length and a set of angular headlights.