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Ford starts big push on redesigned Explorer, touting fuel economy and capability

Ford Motor Co. will emphasize fuel economy, off-road and towing capability and a smoother ride when it launches TV and print advertising for the redesigned 2011 Explorer next month. In other words: Different build but better capability, Ford says.

MINI Paceman: Price from £18,970

The MINI Paceman – the MINI Countryman Coupe – will be available in the UK from £18,970 with a choice of petrol or diesel engines, FWD or 4WD. After a debut in production guise at last year’s Paris Motor Show, the MINI Paceman is now hitting the Uk with a choice of petrol or diesel engines, manual or auto gearbox and front wheel drive or four wheel drive. Petrol engine choices for the Paceman are the 1.6 litre Cooper Paceman with 122bhp, 0-62mph in 10.4 seconds and 47.1mpg and the Cooper S Paceman with the same 1.6 litre but with 184bhp, 0-62mph in 7.5 seconds and 46.3mpg. There’s also the 218bhp MINI John Cooper Works Paceman that can hit 62mph in a pretty swift 6.9 seconds.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.