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Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.

Tesla Model S finally revealed

The Tesla Model S, a full sized Electric Saloon car, unveiled in California The Tesla Model S is a full size saloon which, at the projected price of $50,000 (including a federal tax break), should make a significant impact on the market. I say projected simply because the car will not be ready for sale until 2011, so there is plenty of time for ‘adjustments’. We’ll see.

Chris Bangle Associates announces 'Illustrate the Future' design competition

Chris Bangle Associates has announced a new design contest called 'Illustrate the Future.' The competition is open to all design students across all design disciplines and coincides with the launch of Managing Director, Chris Bangle's new book. "I have written a fiction book about Car Design and the prologue takes place 25 years in the future," says Bangle. "It contains some concepts I have been working on, and this contest is to see what YOU would make of them." Bangle's novel explores the state of affairs in the car design field and also expresses his concerns about the culture future generations of designers will inherit.