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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Who's Where: Alfonso Albaisa is Infiniti's new executive design director

Alfonso Albaisa has been appointed executive design director at Infiniti as part of the Infiniti brand's restructuring. Reporting to Shiro Nakamura, he is based at the company's Design Center in Atsugi, Japan. Albaisa joins Nissan's luxury marque after a year as design director for Nissan's Global Passenger Vehicles and Electric Vehicles.

Hyundai Blue2

Also making its debut at the 2011 Seoul Motor Show is the Hyundai Blue2 concept. The mid-sized EV is said to show the blueprint for future sedans from the company. The moniker ‘Blue2' comes from a combination of the sub division of Hyundai ‘Blue Drive' whilst the 2, is a nod toward the chemical symbol for Hydrogen.