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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Study shows half of licensed drivers would fail driver's test

As if the roads weren't dangerous enough, a recent survey of 500 licensed drivers over the age of 18 found that 44 percent of them would fail a written driving test if they had to take it today. The survey, commissioned by CarInsurance.com. If the content leaves you scratching your head, we suggest hitting the books.

Renault working on 141mpg plug-in hybrid concept

Renault is working on a 141mpg plug-in hybrid concept car to be shown at the 2014 Paris Motor Show, according to Renault head of research, advanced studies and materials, Remi Bastien. Speaking to at Renault’s ‘Innovations’ event last year – showcasing the French manufacturer’s new technology that will underpin its next-generation models – Bastien revealed the new car will make its debut in 2014. On Bing: see pictures of Renaults Find out how much a used Renault costs on Auto Trader This means the ‘2l/100km’ concept car will likely make its first public appearance at Renault’s home Paris Motor Show in October, debuting experimental technology that could later filter down to other models in the Renault range.