Moose Racing Ozark Atv Cover 2xl Black (4002-0051) on 2040-parts.com
Holland, Michigan, United States
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
SEAT SUV confirmed for 2016
Wed, 26 Mar 2014SEAT Compact SUV gets a green light for 2016 (SEAT IBX Concept pictured) SEAT has been threatening to build a compact SUV for years, and back in 2011 it revealed the IBX Concept (pictured above) which was the SEAT take on the Audi Q3. Now, finally, it seems VW has signed-off on SEAT’s compact SUV and the new compact SUV will hit the market in 2016, hopefully giving SEAT’s poor sales a real boost. Expected to be based on the VW MQB platform, the SEAT SUV should enable SEAT to properly compete in Europe and tap in to a market that has grown by 40 per cent in the last few years whilst SEAT’s existing market for its cars has shrunk and been compromised by a weak economy in Europe where the vast majority of SEAT’s sales are made.
Volvo V60 Polestar teased again (probably)
Sat, 23 Nov 2013Volvo V60 Polestar teased again Last week we had a teaser video from Volvo of what we think is probably a proper performance version in the guise of the Volvo V60 Polestar. Now, ahead of a reveal that seems to be scheduled for Tuesday (23 rd November), Volvo and Polestar are back at the tease game with a couple of new images which still leave a bit of ambiguity, but which do seem to be pointing to a V60 Polestar. The front end of the Polestar tease (above) does seem to show a butch front end for the V60, and the interior shot shows the flappy paddles and steering wheel from the interior.