Mopar 1972-74 Barracuda Front Park Light Lens Pair on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New (2014) Mercedes S-Class highlights on video

The new Mercedes S Class (pictured) boasts a wealth of technology The new Mercedes S Class was launched last month as a styling evolution of the current S Class, but with a wealth of new safety and technology systems lurking under its, still familiar, skin. The S Class may be portrayed as a bit of a ‘Merchant Bankers’ car, but anyone who’s lived with one for any period of time will know there’s really nothing quite like it (well, if you ignore the mistake that was the W220 S Class), and now Mercedes has got its quality Mojo back, the W221 is once again a very special S Class, and the new W222 promises to be even more special. We know that the 2014 S Class will get a range of engines from frugal 4-cylinder to potent V12 – with engines to suit all in between – but whatever engine you choose there will be a raft of technology at your fingertips (some at extra cost depending on the model you buy), so Mercedes has been busy producing a ‘Story’ video highlighting much of the new S-Class’s tech.

Make money from your electric vehicle

Imagine if your Nissan Leaf or Mitsubishi iMiEV started earning its own car payment every month in the form of a rebate check from your local utility. A small (for now) startup in Palo Alto, Calif. called EV Grid Inc.