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Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Michelin Challenge Design announces 2007 jury

The safety focus of this year's challenge requires designers to consider the vehicle's occupants as well as those who share the road traveling in other vehicles or as pedestrians. Entries will be evaluated for their accident-avoidance, occupant-protection and pedestrian-safety characteristics. Judges are also looking at the commercial viability and overall visual appeal of the work.

Mazda MX-5 Kuro Edition (2012) first official pictures

Mazda has unveiled another sporty special edition MX-5, hot on the heels of yesterday's track-focused MX-5 GT Concept. The new member of the family is the Kuro Edition, and is marked out by racy detailsing, bespoke graphics, and can be had with enticing finance options for a limited time. Mazda MX-5 Kuro: what's in a name?