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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Car makers shun Detroit show NAIAS 2009

By Simon Stiel Motor Shows 27 November 2008 11:28 The number of car makers pulling out of Detroit's major auto show, the North American International Auto Show 2009, is growing. The very survival of Detroit is being questioned as Congress debates the $25 billion aid package to save GM, Ford and Chrysler – and now it looks as if the NAIAS is under threat too. In the past weeks, Ferrari, Land Rover, Rolls Royce, Mitsubishi, Nissan and Suzuki have announced their withdrawal from the show, which is scheduled to begin on 11 January 2009.

Lotus City Car supermini: a future with Proton

Lotus hopes to launch its city car with partner firm Proton, according to a new interview published today. The Lotus City Car concept was the sixth member of the Lotus Everything launchpad at this month's Paris motor show, and had been assumed to be a technical showcase rather than a serious production car. However, in an interview with Automotive World, Lotus CEO Dany Bahar admits that the Lotus City Car was developed in tandem with its Malaysian owners Proton.