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BMW to sell 19 Frozen Black Edition M3s in the U.S.

BMW has lined up a run of 20 M3 Coupes for the U.S. market with a special Frozen Black Edition package to promote its BMW Individual custom-ordering program. The automaker will open an order line on June 16 for buyers to reserve 19 of the cars.

How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

BMW 1- and 3-series coupes to become 2- and 4-series

BMW is shaking up its badging strategy and will turn the next-gen 1-series and 3-series sporting derivatives into the 2-series and 4-series. Two-door Ones and Threes - the coupes and convertibles - will in future be rebadged as the BMW 2-series and BMW 4-series. Why exactly are they rebadging BMWs as 2-series and 4-series?