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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Aston Martin DB9 4WD Plug-in Hybrid revealed by Bosch (video)

Bosch has built a plug-in hybrid Aston Martin DB9 We’ve always believed one of the best uses for hybrid powertrains is to provide extra performance on high-end cars, something Bosh has demonstrated by fitting the Aston Martin DB9 with a hybrid setup. The hybrid DB9 hasn’t been built to preview a production hybrid DB9 (although it probably should) but to demonstrate what Bosch can do with an existing car. Aston Martin donated the DB9 to Bosch for the hybrid project, and Bosh has fitted the DB9 with three electric motors – one at each front wheel and one next to the Aston’s V12 – which gives the DB9 something in the region of an extra 250bhp to play with.

November auto sales jump 17 percent as market gains strength

U.S. car and truck sales jumped 17 percent last month, raising hopes the industry will end 2010 on a high note while creating momentum for the new year. Light vehicle sales rose to 873,407 units in November, for the market's 11th advance in the past 12 months.