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BMW 1 Series M Coupé revealed

The BMW 1 Series M Coupe revealed The whole argument about whether BMW would use the iconic ‘M1′ moniker on a lowly 1-Series car was finally settled (not that we ever had any doubts) back in July when BMW officially confirmed that the 1-Series M car would be known as the BMW 1 Series M Coupe. And it was happening. The official announcement saw BMW reveal an official video of the 1 Series M Coupe out on the track sporting the ubiquitous black and white swirls of camouflage so beloved of car makers with a new model to tease.

NHTSA opens investigation into Ford Taurus throttle issue

The National Highway Traffic Safety Administration has launched a preliminary investigation into claims of the throttle sticking open on the Ford Taurus from the 2005-06 model years. NHSTA says there are 14 claims of a stuck throttle in the Taurus, possibly because of the cruise-control cable becoming detached. No injuries have been reported.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.