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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Car collector and artist makes you look twice

As with most artists, Louis Carvell simply sees the world differently than others, and his passion for cars and car collecting led him to create a thought-provoking (and clever) body of work he entitled: “Reincarnations: Car Parts ReBorn.” The photographic collages are of spare vintage-automobile parts inspired by, “the dream cars of the Eisenhower era,” Carvell said. “These pieces are art in and of itself. Initially, I photographed them [alone] against white, seamless.” Eventually, Carvell decided to expand and refine his concept and place the parts into surrealist tableaux, to give one pause to consider these objects outside their defined roles.

Kentucky bourbon-powered car: Because gas isn't expensive enough

We're filing this one under “urban legends” until we get further confirmation, but a Kentucky man has reportedly built a homemade car that runs on bourbon whiskey. Why would 62-year-old Mickey Nilsson of Bardstown do such a thing? He allegedly was inspired by the movie Chitty Chitty, Bang Bang and by the hosts of the reality-TV show American Pickers.