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Citroën invites design ideas via Facebook
Wed, 04 Apr 2012Citroën has launched a Facebook app calling for users to select design features for what it calls a special edition car, the first crowdsourced car in the UK. Rather than the genuinely design-led competitions we've seen recently from Renault (Twizy) and Citroën's own DS3, ‘You Like It, We Make It', offers six configurations such as exterior and interior color scheme, technology options like Bluetooth and SatNav, alloys, and the number of doors the vehicle has. The Citroeën C1 Connexion special edition will be kitted out with the most popular ideas and those participating via the app will be in with a chance of winning the car when it goes on sale later in the year.
Nissan goes bespoke with Project 370Z
Fri, 10 Feb 2012Nissan is flexing its social-media muscles for the new 370Z. It will offer fans a chance to submit and then vote on customization options for the new coupe. “Car companies build project vehicles all the time, but we thought it'd be interesting to harness the power of social media to reach out to Z enthusiasts,” said Jon Brancheau, vice president of Nissan North America marketing.
Nissan pilots digital car manual
Mon, 23 Dec 2013NISSAN has brought the humble car manual into the 21st Century with a new smartphone app that contains everything drivers need, including warning light recognition. The ‘iManual’ system is being trialled with the Micra manual, since Nissan has judged that the stylish supermini’s owners are the most likely to adopt and use the iPhone- and Android-compatible app. It squeezes the paper manual’s entire contents into an easy-to-manage format that users can access anywhere, as long as they have an internet connection.