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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Webinars: 3D sketching technology with CATIA for Creative Designers

Adding to our successful series, Car Design News today hosted a new webinar in collaboration with Dassault Systèmes. Today's webinar presented the latest workflows available in CATIA V6 for Creative Designers - a unified industrial design workflow solution to imagine, create, share and experience virtual product design - and introduced the program's new 3D sketching technology, CATIA Natural Sketch. Presented by Xavier Melkonian, Director of CATIA Shape at Dassault Systèmes, and Pierre Maheut, Creative Designer and Product Expert, the complimentary webinar showcased the wealth of possibilities available to creative designers and outlined innovative workflows based on 3D sketching, virtual clay modeling and visualization with interactive raytracing. The software aims to appeal to those looking to boost their design innovation, creativity and expression of 3D sketching and sculpting.

Weird Chevrolet pickup roadster hot rod probably inspired the SSR

Here's a thought: If you've ever wanted to be buried in what you're driving, it's a boon if your car is already shaped like a coffin. Behold this "cute little roadster," which resembles the unholy union of a Ford T-Bucket and a mechanical pencil lead dispenser and probably will make its way into a Jimmy Buffet video. (Click here if the ad goes down or if one of the Autoweek editors snaps it up first.) A 1972 Chevrolet pickup truck is scattered in there, somewhere after the bowtie-shaped everything.