Mopar Rubicon Rock Rails Jeep Wrangler Unlimited 07-16 on 2040-parts.com

AutoStyle Design Competition 2010

Berman SpA, an OEM parts and genuine accessories designer and supplier, will hold the 7th edition of its AutoStyle Design Competition on October 14th and 15th in the company's home city of Mantua, Italy. Held in Polirone Abbey in San Benedetto Po, the two day workshop sets the stage for members of the automotive industry to evaluate and better understand the processes of research and experimentation in the creation and evolution of car models. It will give designers, vehicle technicians and design aficionados an opportunity see model advancement from four different perspectives.

More Lamborghini Aventador video goodness: Roman holiday

Hot on the heels of its apocalyptic drive video, the brand-new Lamborghini Aventador LP700-4 once again graces us with its presence in two new videos highlighting the sights of Rome and the Italian countryside. Not to be shown up by world-famous architecture and history, the new 700-hp $379,700 supercar casts a striking contrast against storied Italian landmarks as it shows its prowess in both city and country settings. The first video shows a spirited jaunt through Rome, where two Aventadors look perfectly at home.

Toyota reveals safety research car at CES

One day before the International Consumer Electronics Show opened its doors in Las Vegas, Toyota took the wraps off the highest-tech Lexus LS ever made. The car -- with spinning sensors and probing lasers galore -- is meant to demonstrate safety features that could be coming to production cars someday soon. Called the Advanced Safety Research Vehicle, it sure looked like some of the autonomous self-driving vehicles we saw at the DARPA Challenge, but Toyota stressed that a robot car is not the goal.