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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

One Lap of the Web: Peking to Paris Rally, classic car inspection guide and pointless cars

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Join the Hooniverse debate as they ask: What's the dumbest car sold on the market today?

Off the line: Fun cars and social responsibility Autoweek op-ed stands the test of time

It's been almost 21 years to the day that Autoweek printed Matt DeLorenzo's column “Off the Line: There's room for fast, fun cars in diet of social responsibility.” And in those two decades plus, not much has changed except the vehicles themselves. For example, sports cars like the Bugatti Veyron and Pagani Huayra have astronomically high performance and safety levels; similarly, sport-utility vehicles that haul entire families (and most of their earthly possessions) achieve fuel economy similar to that of 1970s midsize sedans. To read all of DeLorenzo's thoughts and his case for automobiles, click the links to download the article.