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McLaren Automotive launches bespoke operations division

McLaren Automotive has today announced the launch of the McLaren Special Operations division, which will be responsible for the delivery of bespoke projects for McLaren sports cars. The division celebrated its launch with an example of the new MP4-12C, finished in Volcano Orange with a number of bespoke carbon upgrades, at the 2011 Pebble Beach Concours d'Elegance. Bespoke designs featuring on the vehicle are diamond cut finish wheels with gloss black inners, MP4-12C branded carbon sill panels, a carbon steering wheel, front wheelarch louvres and carbon fiber engine cover vents, rear deck vent and wiper system cover.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

GM transplants Chevrolet Volt technology into the Cadillac ELR hybrid

One of the headliners of the 2009 Detroit auto show, the Cadillac Converj concept, will become production reality. Cadillac confirmed some details on Wednesday afternoon and said that the coupe will be called the ELR. It will use a T-shaped lithium-ion battery pack, and a generator kicks on to extend range, similar to the Chevrolet Volt.