Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Volkswagen Scirocco and eco-tech at Geneva

By Ben Pulman First Official Pictures 28 February 2008 11:29 Volkswagen will show off the new Scirocco and a Golf TDI Hybrid concept at the 2008 Geneva Motor Show next week. The Scirocco will come with four engines, in TDI and TSI forms, ranging from a 1.4 TSI (120bhp) to a 2.0T (197bhp). Adaptive chassis control will also be available, and prices are expected to be slightly more than the equivalent three-door Golf.

Audi Urban Concept again, this time with photos and detail

Audi Urban Concept EV- just a posh toy car It looks like we may have to dub the 2011 Frankfurt Motor Show the EV Go-Kart show, such is the proliferation of fun – if ultimately rather pointless – electric go-karts. And today, just ahead of its debut, we get real photos and decent detail on the Audi Urban Concept EV. We’ve had the teasers for the Audi Urban Concept and a set of CGI images a few weeks ago, but now we get photos of the real car (is car the right word?) and some detail about its powertrain and abilities.