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Optima Sports pushes two new tire innovations

WITH VIDEO -- If John Scott has his way, every car on the road will be shod with tires featuring built-in camber. Scott is the owner of Wisconsin-based Optima Sports, a small automotive-engineering firm, and inventor of Camber Tires--tires with a constantly decreasing diameter. According to Scott, his tires offer multiple benefits, including enhanced handling, increased stability, reduced tread noise, improved fuel economy and better safety by reducing rollovers.

Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

New Jaguar XE will return up to 75mpg – lightweight aluminium accounts for 75% of structure

The new Jaguar XE’s lightweight construction will deliver up to 75mpg The Jaguar XE will debut officially on 8 September, and Jaguar are busy rolling out details of what the XE will offer to keep interest and expectations high. Today’s instalment in the ‘What will the XE offer? ‘ series of technology teases focuses on the XE’s light weight and frugality.