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Auto Trader launches new logo, unveils future plans

Auto Trader Auto Trader, Britain's biggest car classified selling site, today launches its new brand identity - as part of an ambitious expansion plan for the future. The previous logo had not changed in 37 years and was designed for the printed magazine, which ceased publication in summer 2013. Auto Trader, which is the provider of classified cars for sale to MSN Cars, is now a digital-only outlet.

Lancia lifts lid on new Delta

By Phil McNamara Motor Industry 05 September 2006 11:49 Lancia today unveils the Delta HPE concept, a sleek wagon claimed to mix luxury, practicality and performance. The new Delta will slot into the Lancia range next year and relaunch the brand in the UK, providing a mid-range model that's not far off a BMW 3-series in size. The HPE concept reveals the new face of the Delta family, with a deep, chrome radiator grille and claw-shaped headlamps.

New Mercedes A Class: A 180 BlueEFFICIENCY Edition models launch

Mercedes are launching two new eco versions of the new A Class – the A 180 CDI BlueEFFICIENCY Edition and A 180 BlueEFFICIENCY Edition. Mercedes has had a play with the aerodynamics on the new A Class to lower the Cd value from an already very low 0.27 to 0.26 by partially covering the upper section of the radiator grill, adding aerodynamically shaped spring link coverings that improve the flow of air along the underbody at the rear axle and lowering the suspension by 15mm. Mercedes has also tweaked the generator management for more efficiency and had a play with the gearbox to make the ratios longer (which will help economy, but won’t do much for responsiveness).