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Range Rover designers talk tactics [w/Video]

Range Rover designers and engineers have come together in a short video to discuss the reasons and influences behind their decisions when it came to designing the brand's fourth-generation flagship SUV. Developing a new Range Rover is always going to a difficult job, given its status as the world's best 4x4 and its avid fan base, and in this video we get a chance to hear from the people who influenced this latest model. Gerry McGovern, Land Rover Design Director and Chief Creative Officer, explains: "Great design is the gateway to customer desirability, it's about making that personal connection.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Nissan's London taxi to be assembled in Coventry

NISSAN has announced that final assembly of its new NV200-based London taxi will take place in Coventry, contributing to a £6 million investment in a brand new facility. ADV Manufacturing will undertake the final production stage before each unit then heads for the streets of the English capital. Andy Palmer, Chief Planning Officer and Executive Vice President of Nissan Motor Corporation, revealed the news as part of his address to students at Coventry University, where he was delivering the prestigious Bugatti Lecture on the future of motoring.