Motogp For 749 999 2005-2006 05 06 Bodywork Fairing Eg56 on 2040-parts.com

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Caterham to take on Cayman, Evora

With the increased visibility brought to enthusiast-secret Caterham via their Formula One team, it only makes sense to diversify the company's offerings. Though they've diverged from the Seven-only path a couple of times before -- with the limited-production 21 in the mid-'90s and the more recent SP/300.R, a track-only collaboration with Lola -- this time they're taking aim at higher-volume prey. The targets?

Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.