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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Nissan LEAF reversing record on video

The Nissan LEAF EV broke the record for the fastest reversing over a mile at this weekend’s Goodwood Festival of Speed and we have it on video. Last week we reported that as part of its ‘Big Turn On ‘ campaign to get the world ‘switched on’ to electric cars Nissan were going to have a crack at the world record for going backwards for a mile in a car at the Goodwood Festival of Speed. Which they did.

Would you get into a cab that looks like this?

Nissan is hell-bent on taking over the world's taxicab fleets with its NV200 van. First, it invaded New York with a thoughtfully redesigned, nearly luxurious yellow cab, all but ready for its hard-earned medallion (but not quite). It hopes to fare better in London, seeking a place among the 22,000 black cabs that fill the city's streets.