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College for Creative Studies Student Exhibition 2007

The College for Creative Studies (CCS) in Detroit, Michigan hosted their Annual Student Exhibition in May this year, showing the work of more than 3,500 students. The Transportation Design program - sponsored by Toyota, Nissan and Honda - showed off the work of junior and senior students, each working from individual project briefs set by the automakers. Toyota Motor Sales and the company's Calty Design Center challenged students to create a "bridge" vehicle to pull current Scion customers into the Toyota brand as they mature and experience lifestyle transitions.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

MINI go Rallying: MINI WRC Video

MINI Countryman WRC ‘Old’ Mini – that’s Mini without all the capital letters – ‘owned’ rallying for a period in the 1960s. Particularly the Monte Carlo Rally, which it won in 1964, 1965 and 1967. Names like Paddy Hopkirk and Rauno Altonen – well, more so Paddy in the UK – became as well-known as Jenson Button and Lewis Hamilton are today.