Motorbike Motorcycle Metal Safe Security Key Lock Head Spare Parts Green on 2040-parts.com

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Fioravanti Thalia concept

Fioravanti will be represented at the Geneva Motor Show by this, the Thalia, named after one of the three Graces of Greek mythology. The rear hump means a staggered silhouette, reflecting the rear seating which has been elevated to accommodate 'the most recent alternative energy technology.' Along with its unusual architecture, the sketch also shows a unique graphic break, with the dominant sweep and rear-biased mass reminding a little of the Mazda Senku concept. It will be interesting to see the model in Geneva.

Who's Where: Luc Donckerwolke appointed Head of Advanced Design at VW Group

Luc Donckerwolke has been appointed Head of Advanced Design at the Volkswagen Group effective August 1, 2011. In this new function, he will report directly to Walter de'Silva, Volkswagen Group's Head of Design. Donckerwolke's successor as Director of Design at the Seat brand is Alejandro Mesonero-Romanos.