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Is this the 2015 Land Rover Defender DC100?
Wed, 10 Oct 2012We have a photo of the 2015 Land Rover defender from China’s Patent Office. Is this the first view of the production version of the new Defender? We reported just last week that Land Rover are planning the replacement for the iconic Defender to be a world car and will be selling Defenders in the US for the first time since 1997.
Yamaha Motiv concept stars at the Tokyo Motor Show 2013
Thu, 21 Nov 2013This is a real surprise here at the Tokyo Motor Show 2013 – it turns out that Yamaha is one of the companies that has done a deal with Gordon Murray Design to further investigate building a car using the firm’s revolutionary iStream efficient production process. Yes, Yamaha. The motorbike company.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?