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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Motorway Service Station Fuel 'Too Pricey'

IT WOULD appear that cash-strapped drivers have had their fill of motorway service station fuel – that’s according to a survey conducted by research company Viewsbank. Almost all (98%) of motorists canvassed reckon motorway petrol and diesel is too pricey, with 60% saying they never buy it. Based on responses from 1,030 drivers, the poll also showed that 28% always fill up before going on a motorway and 5% always leave the motorway to find cheaper fuel elsewhere.

2010 Interior Motives Design Awards

The eighth annual Interior Motives Design Awards has opened for registration. Themed ‘Driving the Interior Revolution', this year's contest – hosted by our quarterly interior design publication Interior Motives – challenges design students around the world to come up with innovative designs that offer new solutions to the problems and opportunities facing vehicle designers in the 21st century. Students are tasked with creating a design that fulfills one of the following four briefs, which this year have been set by Volkswagen and Peugeot: Pay as you go (set by Volkswagen) Design a pay-as-you-go vehicle.