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Enzo Ferrari: Twin turbo & 1000 hp

1,000 hp twin turbo Salt Flats racing Enzo There’s an argument that messing with a limited edition hypercar is sacrilege. And, to a degree, we sympathise with those who consider the pimping of an Enzo Ferrari by the likes of Uwe Gemballa to be akin to letting Damian Hirst paint a new set of clothes on the Mona Lisa. But there are times when the reasons make a whole lot of sense.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Drivers walk to avoid parking fees

DRIVERS are voting with their feet over parking charges, with most prepared to walk so they do not have to pay. On average, drivers are willing to walk up to half a mile to dodge parking charges, a survey from market research company Viewsbank found. A fifth of motorists were prepared to walk a mile or more rather than pay up, with only 11% saying they would rather pay than walk, the poll of 2,053 drivers revealed.