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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jeep Wrangler: first details of the 2011 facelift

Jeep has facelifted the Wrangler. No, really. It might not seem like it, but the American manufacturer has given its boxy 4x4 a raft of updates to enable it to continue treading water in these modern times.

Honda Open Study Model (OSM): more details

By Tim Pollard Motor Industry 26 August 2008 11:49 CAR Magazine has been given special access to the Honda Open Study Model (or OSM for short), in the wake of the British International Motor Show where it made its world debut. But what the hell is the OSM all about? Honda plays a game of cat and mouse with reporter Ben Barry, who turns detective after being stonewalled whenever he asks a difficult question.