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Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.
Red Bull race in L.A. draws 111,000
Mon, 28 Sep 2009No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.
New Vauxhall Astra Roadster preview
Wed, 24 Jun 2009Rendering of the Vauxhall Astra Roadster With the new Vauxhall Astra starting to be pushed by Vauxhall ahead of its official launch at Frankfurt in September, thoughts are now turning to what derivatives of the new Astra are to come. Vauxhall are already committed to the three door hatchback and the estate as the follow up after the launch, but an obvious contender is an open-topped Astra. And if these renderings are to be believed it will be a bit of a show-stopper.