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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

World’s biggest classic car auction sells Simon Cowell’s Bugatti!

Ever heard of the Barrett-Jackson Scottsdale auction? No, we hadn’t either, but it’s been dubbed the ‘world's greatest collector car auction’, with the last sale resulting in 1,400 vehicles sold for a total sum exceeding a cool $113 million. The Scottsdale auction is a mecca for classic car nuts and celebrity spotters alike, with six days of live, high-definition auction action played on Fox TV.

Ralph Gilles talks past, present and SRT future

Ralph Gilles -- SRT boss, Chrysler vice president of design, curator of something called the "Man Van," has become the public face of Chrysler performance, carrying the legacy of Firepower engines and 428 Coronets and the Dodge Viper RT/10 into the future with the Challenger, Charger and Jeep Grand Cherokee SRT8s. Since "unofficially" helping form it in 2003, Gilles has seen SRT transformed into Chrysler's most coherent performance strategy since Plymouth Rapid Transit, a company-wide force so much greater than the flagship Dodge Viper. He was there from the beginning.